RYZE Revenue Plays

For Microsoft MSPs and systems integrators

Every month, your team knows who to call and what to say.

We turn the services you already sell into plays: a repeatable way to sell each one. Then every month, each customer worth a call gets one page like this, ready for whoever sells to pick up and go.

Book a 30-minute call

Nothing to prepare. You leave with a straight answer.

Sample account page: the ask, the numbers, why now, how to open it, what Microsoft funds, and how to bring Microsoft in
123456

What is on every page

  1. The askThe one thing to agree on the call, in a single line.
  2. The numbersThe facts behind the call, straight from Microsoft's data.
  3. Why nowThe trigger that makes this month the right month to call.
  4. How to open itThe first line of the conversation, written for whoever makes the call.
  5. What Microsoft fundsMicrosoft can pay toward some projects, like assessments and pilots. The page names the program that fits.
  6. Bring Microsoft inHow to tell Microsoft about the deal, so the work counts for you and Microsoft's small business team can help.

Plus a draft email and three questions worth asking. The number in the corner is the priority, 1 to 10.

Sample data

Where it comes from

Microsoft's data is hard to read. Your team never has to.

If you resell Microsoft licenses, or Microsoft credits you on a customer's account, Microsoft already sends you data on those customers every month, in Partner Center, at no cost. It shows who is ready to buy more, when renewals land, and which Microsoft offers apply. It is built for analysts. We read all of it and hand back a short, ranked list with a page for each customer.

Cloud Ascent (57 columns)E5 Expansion Opportunities (40)E5 Opportunities (40)Copilot Opportunities (45)
GlobalIDPartnerNameCustomerIDCustomer_Tenant_IDMoodysIDAccountNameDomainOrgSizeIndustryVerticalAreaSubsidiaryCityStatePostalCodeCountrySegmentSubSegmentSMECTypeSummaryIsNonProfitSecure_AI_Productivity_CohortCopilot_Agents_at_Work_CohortAI_Ready_Surface_Copilot_PCs_CohortDynamics365_CohortsFY26_OffersM365_ClusterM365_FitM365_IntentM365_Propensity_Signal_explanationM365_First_Logical_SKUM365_CoPilot_ClusterM365_CoPilot_FitM365_CoPilot_IntentM365_CoPilot_Propensity_Signal_explanationM365UpsellCustomerM365_Upsell_SKUSurface_ClusterSurface_FitSurface_IntentSurface_Propensity_Signal_explanationDynamics365_BusinessCentral_ClusterDynamics365_BusinessCentral_FitDynamics365_BusinessCentral_IntentDynamics365_BusinessCentral_Propensity_Signal_explanationM365_Paid_Seat_RangeTransacted_EOS_ProductsHas_Transacted_ProductHas_M365_Security_SKUsHas_MW_CSP_Annual_RenewalHas_CompeteHas_Pricing_LevelM365_Customer_Potential_Revenue_RangeDynamics365_BusinessCentral_Customer_Potential_Revenue_RangeSurface_Customer_Potential_Revenue_RangeTransactedInTheLast36MonthsTargeting_Content_LinkAdditional_Information
PGA-0000-DEMOYour Company7000000E3607173-5FFB-44E6-8749-190995AF883FN/AContoso Healthcontosohealth.example300 to 500HealthcareProviderUnited StatesUnited StatesBoulderCO00000United StatesSME&C SMB CommercialSME&C - SMB CommercialUpper MediumNo3 Upsell Security4 Expand M365 CopilotN/AN/AN/AAct NowHighMediumFirmographics and installed technology.N/AAct NowHighMediumSeat count and workload usage.NoN/AN/AN/AN/AN/AN/AN/AN/AN/A300 to 500N/AMicrosoft 365,AzureYesSeptember, 2026N/ACSP$50K-$100KN/AN/AYeshttps://aka.ms/demo-targetingAct Now in Last 3 Months [M365]
PGA-0000-DEMOYour Company70001370A074EFC-9694-4808-8410-972B99E708E4N/ARelecloudrelecloud.example100 to 299ManufacturingDiscreteUnited StatesUnited StatesDaytonOH00000United StatesSME&C SMB CommercialSME&C - SMB CommercialMediumNo3 Upsell Security2 Attach Free ChatN/AN/AN/AAct NowHighMediumFirmographics and installed technology.N/AAct NowHighMediumSeat count and workload usage.NoN/AN/AN/AN/AN/AN/AN/AN/AN/A100 to 299N/AMicrosoft 365,AzureYesOctober, 2026N/ACSP$50K-$100KN/AN/AYeshttps://aka.ms/demo-targetingAct Now in Last 3 Months [M365]
PGA-0000-DEMOYour Company700041132DA2AEF-419E-4DC2-8E00-B740E36CE22FN/AProsewareproseware.example50 to 99Professional ServicesLegalUnited StatesUnited StatesAthensGA00000United StatesSME&C SMB CommercialSME&C - SMB CommercialSmallNo3 Upsell Security2 Attach Free ChatN/AN/AN/AAct NowHighMediumFirmographics and installed technology.N/AAct NowHighMediumSeat count and workload usage.YesPremiumN/AN/AN/AN/AN/AN/AN/AN/A50 to 99N/AMicrosoft 365,AzureNoN/AN/ACSP$50K-$100KN/AN/AYeshttps://aka.ms/demo-targetingAct Now in Last 3 Months [M365]
PGA-0000-DEMOYour Company70005484CC16685-27E2-41E4-81D9-E10CAD5D38E0N/ACoho Carecohocare.example100 to 299RetailSpecialtyUnited StatesUnited StatesFresnoCA00000United StatesSME&C SMB CommercialSME&C - SMB CommercialMediumNo3 Upsell Security4 Expand M365 CopilotN/AN/AN/AEvaluateHighMediumFirmographics and installed technology.N/AEvaluateHighMediumSeat count and workload usage.NoN/AN/AN/AN/AN/AN/AN/AN/AN/A100 to 299N/AMicrosoft 365,AzureYesN/AN/ACSP$50K-$100KN/AN/AYeshttps://aka.ms/demo-targetingN/A
PGA-0000-DEMOYour Company70006850D71F0DB-3979-43C0-8693-60ADE201AF90N/AAdventure Worksadventureworks.example100 to 299EducationK-12United StatesUnited StatesPeoriaIL00000United StatesSME&C SMB CommercialSME&C - SMB CommercialMediumNo3 Upsell SecurityN/AN/AN/AN/ANurtureHighMediumFirmographics and installed technology.N/ANurtureHighMediumSeat count and workload usage.NoN/AN/AN/AN/AN/AN/AN/AN/AN/A100 to 299N/AMicrosoft 365,AzureYesSeptember, 2026N/ACSP$50K-$100KN/AN/AYeshttps://aka.ms/demo-targetingN/A
PGA-0000-DEMOYour Company7000959142B84C1-7D70-4425-8F2E-A04BB8F57D51N/ATailwind Traderstailwindtraders.example50 to 99HospitalityLodgingUnited StatesUnited StatesSalemOR00000United StatesSME&C SMB CommercialSME&C - SMB CommercialSmallNo3 Upsell SecurityN/AN/AN/AN/ANurtureHighMediumFirmographics and installed technology.N/ANurtureHighMediumSeat count and workload usage.YesPremiumN/AN/AN/AN/AN/AN/AN/AN/A50 to 99N/AMicrosoft 365,AzureYesN/AN/ACSP$50K-$100KN/AN/AYeshttps://aka.ms/demo-targetingN/A
PGA-0000-DEMOYour Company70012333D822567-C3D1-4D88-82EE-8E1FB3F204BDN/AFabrikamfabrikam.example50 to 99ManufacturingDiscreteUnited StatesUnited StatesWacoTX00000United StatesSME&C SMB CommercialSME&C - SMB CommercialSmallNo3 Upsell SecurityN/AN/AN/AN/ANurtureHighMediumFirmographics and installed technology.N/ANurtureHighMediumSeat count and workload usage.NoN/AN/AN/AN/AN/AN/AN/AN/AN/A50 to 99N/AMicrosoft 365,AzureYesNovember, 2026N/ACSP$50K-$100KN/AN/AYeshttps://aka.ms/demo-targetingN/A
PGA-0000-DEMOYour Company7001370F5466394-3428-40C0-80A5-B864BF94C6B6N/ABellows Financialbellowsfinancial.example100 to 299Financial ServicesBankingUnited StatesUnited StatesBoulderCO00000United StatesSME&C SMB CommercialSME&C - SMB CommercialMediumNo3 Upsell Security2 Attach Free ChatN/AN/AN/AEvaluateHighMediumFirmographics and installed technology.N/AEvaluateHighMediumSeat count and workload usage.NoN/AN/AN/AN/AN/AN/AN/AN/AN/A100 to 299N/AMicrosoft 365,AzureYesOctober, 2026N/ACSP$50K-$100KN/AN/AYeshttps://aka.ms/demo-targetingN/A
PGA-0000-DEMOYour Company70016442CBFDC3B-3116-40E8-837E-B27ACDC210A1N/AFourth Coffeefourthcoffee.example100 to 299RetailSpecialtyUnited StatesUnited StatesTacomaWA00000United StatesSME&C SMB CommercialSME&C - SMB CommercialMediumNo3 Upsell SecurityN/AN/AN/AN/ANurtureHighMediumFirmographics and installed technology.N/ANurtureHighMediumSeat count and workload usage.YesPremiumN/AN/AN/AN/AN/AN/AN/AN/A100 to 299N/AMicrosoft 365,AzureYesN/AN/ACSP$50K-$100KN/AN/AYeshttps://aka.ms/demo-targetingN/A
PGA-0000-DEMOYour Company70017816C443052-A587-4954-822B-D9D0E5727E9DN/AConsolidated Messengerconsolidatedmessenger.example100 to 299EducationK-12United StatesUnited StatesAthensGA00000United StatesSME&C SMB CommercialSME&C - SMB CommercialMediumNo3 Upsell SecurityN/AN/AN/AN/ANurtureHighMediumFirmographics and installed technology.N/ANurtureHighMediumSeat count and workload usage.NoN/AN/AN/AN/AN/AN/AN/AN/AN/A100 to 299N/AMicrosoft 365,AzureYesN/AN/ACSP$50K-$100KN/AN/AYeshttps://aka.ms/demo-targetingN/A
PGA-0000-DEMOYour Company7001918B58C5419-814E-4815-842C-31291CDF968FN/AWoodgrove Bankwoodgrovebank.example25 to 49TransportationLogisticsUnited StatesUnited StatesFresnoCA00000United StatesSME&C SMB CommercialSME&C - SMB CommercialSmallNo3 Upsell SecurityN/AN/AN/AN/ANurtureHighMediumFirmographics and installed technology.N/ANurtureHighMediumSeat count and workload usage.NoN/AN/AN/AN/AN/AN/AN/AN/AN/A25 to 49N/AMicrosoft 365,AzureYesN/AN/ACSP$50K-$100KN/AN/AYeshttps://aka.ms/demo-targetingN/A
PGA-0000-DEMOYour Company70021925890C088-2E78-4054-8AA0-A80EF4DB15BCN/ATrey Academytreyacademy.example50 to 99HealthcareProviderUnited StatesUnited StatesEriePA00000United StatesSME&C SMB CommercialSME&C - SMB CommercialSmallNo3 Upsell Security2 Attach Free ChatN/AN/AN/AEvaluateHighMediumFirmographics and installed technology.N/AEvaluateHighMediumSeat count and workload usage.NoN/AN/AN/AN/AN/AN/AN/AN/AN/A50 to 99N/AN/AYesN/AN/ACSP$50K-$100KN/AN/ANohttps://aka.ms/demo-targetingN/A
PGA-0000-DEMOYour Company700232925E90B50-2BCC-4A1E-87E5-7F295BCEA640N/AFirst Up Consultantsfirstupconsultants.example5 to 24ManufacturingDiscreteUnited StatesUnited StatesSalemOR00000United StatesSME&C SMB CommercialSME&C - SMB CommercialSmallNo3 Upsell SecurityN/AN/AN/AN/ANurtureHighMediumFirmographics and installed technology.N/ANurtureHighMediumSeat count and workload usage.NoN/AN/AN/AN/AN/AN/AN/AN/AN/A5 to 24N/AMicrosoft 365,AzureYesN/AN/ACSP$50K-$100KN/AN/AYeshttps://aka.ms/demo-targetingN/A
PGA-0000-DEMOYour Company7002466F0B44487-1031-4754-83A4-A108412F8233N/ALitwarelitware.example100 to 299Financial ServicesBankingUnited StatesUnited StatesDuluthMN00000United StatesSME&C SMB CommercialSME&C - SMB CommercialMediumNo3 Upsell SecurityN/AN/AN/AN/ANurtureHighMediumFirmographics and installed technology.N/ANurtureHighMediumSeat count and workload usage.NoN/AN/AN/AN/AN/AN/AN/AN/AN/A100 to 299N/AMicrosoft 365,AzureYesN/AN/ACSP$50K-$100KN/AN/AYeshttps://aka.ms/demo-targetingN/A
182+ columns, every month
Sample ranked list of this month's calls: account, priority, the conversation, why now, and who makes the call 8 calls this month, ranked
Microsoft's real column names. The values are sample data.Sample data
I've looked at those reports before. Hard to decipher.
Head of Cloud Engineering, Microsoft systems integrator
They're like, oh, these are our customers. How did you get this? It makes it very easy for them to do those follow-ups.
Business Development Manager, Microsoft Partner

Two places it works

Start with your customers. Then take the same play to new ones.

Your customers

Where revenue moves fastest

Microsoft's data shows which of your customers are ready for what you sell. Your team gets a page for each one.

New customers

The companies you choose

You pick the companies. The same play tells your team what to say, and a leave-behind tells Microsoft's small business team what you do, so they can help when you have an opportunity.

Your listPlay
Adatum CorporationLicensing review
Humongous InsuranceLicensing review
Lucerne PublishingLicensing review
Blue Yonder AirlinesLicensing review
Tailspin ToysLicensing review

Sample data

How it runs

Three steps. Your team stays in charge of the customer.

1

Build the plays

We build your plays together, from the services you already sell. Each is written three ways: a strategy for your leadership, a quick start for your team, and a leave-behind for Microsoft's small business team.

Once, with your team
2

Find where they win

Every customer in Microsoft's data gets a priority from 1 to 10, based on how strong the signal is, how urgent the timing is, and how well it fits what you sell. The top of the list becomes this month's calls.

Every month
3

Review and sharpen

Your team runs the plays. Every month we review together what moved and what changed in your customer list, and sharpen the plays.

Every month

Sample data

Straight answers

Before you book.

Do you need access to our systems?

No. You pull the reports from Partner Center yourself, or schedule them to arrive by email, and share them under a one-page data agreement signed before anything moves.

Who does the work, and how much of our time does it take?

Your team runs the plays and owns every customer relationship. We build the plays with you in a few working sessions over the first two months, turn each month's data into your pages, and review what moved with you once a month.

Partner Center already recommends which customers to call. Why do we need this?

It does, and that is a real step forward. A recommendation is not a sales play. Each page adds the ask, the reason it matters now, the words to open the conversation, and how to bring Microsoft in, built around the services you sell.

Are we big enough for this?

It works whether you have a dozen customers or a thousand. On the call we look at what you sell and who you sell to, and tell you honestly whether a play will work for your firm.

What about customers Microsoft does not know we serve?

They are missing from the data, so there is no insight on them and no funding tied to them. We show you which customers should be in your reports and are not, and how to put them back.

"What convinced me was that RYZE is focused on the execution, the structure, and the signal alignment, not just the education."
Matt Tinney, Chief Executive Officer, Windows Management Experts

We sat where you sit: strong delivery, and new business that came and went. A repeatable way to sell fixed it. About RYZE

Your first play starts with one call.

Thirty minutes. Nothing to prepare. We look at what you sell and the customers you already win, and tell you honestly whether a play will work for your firm.

Pick a time