RYZE Revenue Plays

For Microsoft MSPs and systems integrators

Every play works twice: in your customers, and in new logos.

We turn the services you already sell into plays. Your team uses them to grow the customers you have, and to take your proof to new logos with Microsoft's field and its small business team.

Book a 30-minute call

Nothing to prepare. You leave knowing whether a play fits your firm, and what your first one would be.

Sample account page for Contoso Health, full size

Two places it works

Same plays, both places.

Your customers

Where revenue moves fastest

Microsoft's data shows which of your customers are ready for what you sell. Your team gets a page for each one.

New logos

Take your proof to new logos

You choose the companies. A play that's working in your customers becomes your proof, and we work with you to put it in front of Microsoft's field and its small business team, so they know when to bring you in.

Your listPlay
Adatum CorporationCopilot rollout
Humongous InsuranceSecurity assessment
Lucerne PublishingAI agent pilot
Blue Yonder AirlinesLicensing review
Tailspin ToysAzure migration
$1.18M+
net-new Microsoft pipeline
FSi Strategies
We were doing the work. Microsoft didn't know it.
Matt Tinney, Chief Executive Officer, Windows Management Experts

What your team gets

Every month, your team knows who to call and what to say.

Each customer worth a call gets one page, ready for whoever sells to pick up and go.

Sample account page: the ask, the numbers, why now, how to open it, what Microsoft funds, and how to bring Microsoft in
123456

What is on every page

  1. The askThe one thing to agree on the call, in a single line.
  2. The numbersThe facts behind the call, straight from Microsoft's data.
  3. Why nowThe trigger that makes this month the right month to call.
  4. How to open itThe first line of the conversation, written for whoever makes the call.
  5. What Microsoft fundsMicrosoft can pay toward some projects, like assessments and pilots. The page names the program that fits.
  6. Bring Microsoft inHow to tell Microsoft about the deal, so the work counts for you and Microsoft's small business team can help.

Plus a draft email and three questions worth asking. The number in the corner is the priority, 1 to 10.

See the sample page full size

Where it comes from

Two starting points.

Your customers

The data Microsoft already sends you on your customers, every month.

New logos

The work you've already delivered. It becomes your proof for new logos.

Cloud Ascent (57 columns)E5 Expansion Opportunities (40)E5 Opportunities (40)Copilot Opportunities (45)
GlobalIDPartnerNameCustomerIDCustomer_Tenant_IDMoodysIDAccountNameDomainOrgSizeIndustryVerticalAreaSubsidiaryCityStatePostalCodeCountrySegmentSubSegmentSMECTypeSummaryIsNonProfitSecure_AI_Productivity_CohortCopilot_Agents_at_Work_CohortAI_Ready_Surface_Copilot_PCs_CohortDynamics365_CohortsFY26_OffersM365_ClusterM365_FitM365_IntentM365_Propensity_Signal_explanationM365_First_Logical_SKUM365_CoPilot_ClusterM365_CoPilot_FitM365_CoPilot_IntentM365_CoPilot_Propensity_Signal_explanationM365UpsellCustomerM365_Upsell_SKUSurface_ClusterSurface_FitSurface_IntentSurface_Propensity_Signal_explanationDynamics365_BusinessCentral_ClusterDynamics365_BusinessCentral_FitDynamics365_BusinessCentral_IntentDynamics365_BusinessCentral_Propensity_Signal_explanationM365_Paid_Seat_RangeTransacted_EOS_ProductsHas_Transacted_ProductHas_M365_Security_SKUsHas_MW_CSP_Annual_RenewalHas_CompeteHas_Pricing_LevelM365_Customer_Potential_Revenue_RangeDynamics365_BusinessCentral_Customer_Potential_Revenue_RangeSurface_Customer_Potential_Revenue_RangeTransactedInTheLast36MonthsTargeting_Content_LinkAdditional_Information
4718203Wingtip Technology7000000E3607173-5FFB-44E6-8749-190995AF883FN/AContoso Healthcontosohealth.onmicrosoft.com300 to 500HealthcareProviderUnited StatesUnited StatesBoulderCO80302United StatesSME&C SMB CommercialSME&C - SMB CommercialUpper MediumNo3 Upsell Security4 Expand M365 CopilotN/AN/AN/AAct NowHighMediumFirmographics and installed technology.N/AAct NowHighMediumSeat count and workload usage.NoN/AN/AN/AN/AN/AN/AN/AN/AN/A300 to 500N/AMicrosoft 365,AzureYesSeptember, 2026N/ACSP$50K-$100KN/AN/AYesN/AAct Now in Last 3 Months [M365]
4718203Wingtip Technology70001370A074EFC-9694-4808-8410-972B99E708E4N/ARelecloudrelecloud.onmicrosoft.com100 to 299ManufacturingDiscreteUnited StatesUnited StatesDaytonOH45402United StatesSME&C SMB CommercialSME&C - SMB CommercialMediumNo3 Upsell Security2 Attach Free ChatN/AN/AN/AAct NowHighMediumFirmographics and installed technology.N/AAct NowHighMediumSeat count and workload usage.NoN/AN/AN/AN/AN/AN/AN/AN/AN/A100 to 299N/AMicrosoft 365,AzureYesOctober, 2026N/ACSP$50K-$100KN/AN/AYesN/AAct Now in Last 3 Months [M365]
4718203Wingtip Technology700041132DA2AEF-419E-4DC2-8E00-B740E36CE22FN/AProsewareproseware.onmicrosoft.com50 to 99Professional ServicesLegalUnited StatesUnited StatesAthensGA30601United StatesSME&C SMB CommercialSME&C - SMB CommercialSmallNo3 Upsell Security2 Attach Free ChatN/AN/AN/AAct NowHighMediumFirmographics and installed technology.N/AAct NowHighMediumSeat count and workload usage.YesPremiumN/AN/AN/AN/AN/AN/AN/AN/A50 to 99N/AMicrosoft 365,AzureNoN/AN/ACSP$50K-$100KN/AN/AYesN/AAct Now in Last 3 Months [M365]
4718203Wingtip Technology70005484CC16685-27E2-41E4-81D9-E10CAD5D38E0N/ACoho Carecohocare.onmicrosoft.com100 to 299RetailSpecialtyUnited StatesUnited StatesFresnoCA93721United StatesSME&C SMB CommercialSME&C - SMB CommercialMediumNo3 Upsell Security4 Expand M365 CopilotN/AN/AN/AEvaluateHighMediumFirmographics and installed technology.N/AEvaluateHighMediumSeat count and workload usage.NoN/AN/AN/AN/AN/AN/AN/AN/AN/A100 to 299N/AMicrosoft 365,AzureYesN/AN/ACSP$50K-$100KN/AN/AYesN/AN/A
4718203Wingtip Technology70006850D71F0DB-3979-43C0-8693-60ADE201AF90N/AAdventure Worksadventureworks.onmicrosoft.com100 to 299EducationK-12United StatesUnited StatesPeoriaIL61602United StatesSME&C SMB CommercialSME&C - SMB CommercialMediumNo3 Upsell SecurityN/AN/AN/AN/ANurtureHighMediumFirmographics and installed technology.N/ANurtureHighMediumSeat count and workload usage.NoN/AN/AN/AN/AN/AN/AN/AN/AN/A100 to 299N/AMicrosoft 365,AzureYesSeptember, 2026N/ACSP$50K-$100KN/AN/AYesN/AN/A
4718203Wingtip Technology7000959142B84C1-7D70-4425-8F2E-A04BB8F57D51N/ATailwind Traderstailwindtraders.onmicrosoft.com50 to 99HospitalityLodgingUnited StatesUnited StatesSalemOR97301United StatesSME&C SMB CommercialSME&C - SMB CommercialSmallNo3 Upsell SecurityN/AN/AN/AN/ANurtureHighMediumFirmographics and installed technology.N/ANurtureHighMediumSeat count and workload usage.YesPremiumN/AN/AN/AN/AN/AN/AN/AN/A50 to 99N/AMicrosoft 365,AzureYesN/AN/ACSP$50K-$100KN/AN/AYesN/AN/A
4718203Wingtip Technology70012333D822567-C3D1-4D88-82EE-8E1FB3F204BDN/AFabrikamfabrikam.onmicrosoft.com50 to 99ManufacturingDiscreteUnited StatesUnited StatesWacoTX76701United StatesSME&C SMB CommercialSME&C - SMB CommercialSmallNo3 Upsell SecurityN/AN/AN/AN/ANurtureHighMediumFirmographics and installed technology.N/ANurtureHighMediumSeat count and workload usage.NoN/AN/AN/AN/AN/AN/AN/AN/AN/A50 to 99N/AMicrosoft 365,AzureYesNovember, 2026N/ACSP$50K-$100KN/AN/AYesN/AN/A
4718203Wingtip Technology7001370F5466394-3428-40C0-80A5-B864BF94C6B6N/ABellows Financialbellowsfinancial.onmicrosoft.com100 to 299Financial ServicesBankingUnited StatesUnited StatesBoulderCO80302United StatesSME&C SMB CommercialSME&C - SMB CommercialMediumNo3 Upsell Security2 Attach Free ChatN/AN/AN/AEvaluateHighMediumFirmographics and installed technology.N/AEvaluateHighMediumSeat count and workload usage.NoN/AN/AN/AN/AN/AN/AN/AN/AN/A100 to 299N/AMicrosoft 365,AzureYesOctober, 2026N/ACSP$50K-$100KN/AN/AYesN/AN/A
4718203Wingtip Technology70016442CBFDC3B-3116-40E8-837E-B27ACDC210A1N/AFourth Coffeefourthcoffee.onmicrosoft.com100 to 299RetailSpecialtyUnited StatesUnited StatesTacomaWA98402United StatesSME&C SMB CommercialSME&C - SMB CommercialMediumNo3 Upsell SecurityN/AN/AN/AN/ANurtureHighMediumFirmographics and installed technology.N/ANurtureHighMediumSeat count and workload usage.YesPremiumN/AN/AN/AN/AN/AN/AN/AN/A100 to 299N/AMicrosoft 365,AzureYesN/AN/ACSP$50K-$100KN/AN/AYesN/AN/A
4718203Wingtip Technology70017816C443052-A587-4954-822B-D9D0E5727E9DN/AConsolidated Messengerconsolidatedmessenger.onmicrosoft.com100 to 299EducationK-12United StatesUnited StatesAthensGA30601United StatesSME&C SMB CommercialSME&C - SMB CommercialMediumNo3 Upsell SecurityN/AN/AN/AN/ANurtureHighMediumFirmographics and installed technology.N/ANurtureHighMediumSeat count and workload usage.NoN/AN/AN/AN/AN/AN/AN/AN/AN/A100 to 299N/AMicrosoft 365,AzureYesN/AN/ACSP$50K-$100KN/AN/AYesN/AN/A
4718203Wingtip Technology7001918B58C5419-814E-4815-842C-31291CDF968FN/AWoodgrove Bankwoodgrovebank.onmicrosoft.com25 to 49TransportationLogisticsUnited StatesUnited StatesFresnoCA93721United StatesSME&C SMB CommercialSME&C - SMB CommercialSmallNo3 Upsell SecurityN/AN/AN/AN/ANurtureHighMediumFirmographics and installed technology.N/ANurtureHighMediumSeat count and workload usage.NoN/AN/AN/AN/AN/AN/AN/AN/AN/A25 to 49N/AMicrosoft 365,AzureYesN/AN/ACSP$50K-$100KN/AN/AYesN/AN/A
4718203Wingtip Technology70021925890C088-2E78-4054-8AA0-A80EF4DB15BCN/ATrey Academytreyacademy.onmicrosoft.com50 to 99HealthcareProviderUnited StatesUnited StatesEriePA16501United StatesSME&C SMB CommercialSME&C - SMB CommercialSmallNo3 Upsell Security2 Attach Free ChatN/AN/AN/AEvaluateHighMediumFirmographics and installed technology.N/AEvaluateHighMediumSeat count and workload usage.NoN/AN/AN/AN/AN/AN/AN/AN/AN/A50 to 99N/AN/AYesN/AN/ACSP$50K-$100KN/AN/ANoN/AN/A
4718203Wingtip Technology700232925E90B50-2BCC-4A1E-87E5-7F295BCEA640N/AFirst Up Consultantsfirstupconsultants.onmicrosoft.com5 to 24ManufacturingDiscreteUnited StatesUnited StatesSalemOR97301United StatesSME&C SMB CommercialSME&C - SMB CommercialSmallNo3 Upsell SecurityN/AN/AN/AN/ANurtureHighMediumFirmographics and installed technology.N/ANurtureHighMediumSeat count and workload usage.NoN/AN/AN/AN/AN/AN/AN/AN/AN/A5 to 24N/AMicrosoft 365,AzureYesN/AN/ACSP$50K-$100KN/AN/AYesN/AN/A
4718203Wingtip Technology7002466F0B44487-1031-4754-83A4-A108412F8233N/ALitwarelitware.onmicrosoft.com100 to 299Financial ServicesBankingUnited StatesUnited StatesDuluthMN55802United StatesSME&C SMB CommercialSME&C - SMB CommercialMediumNo3 Upsell SecurityN/AN/AN/AN/ANurtureHighMediumFirmographics and installed technology.N/ANurtureHighMediumSeat count and workload usage.NoN/AN/AN/AN/AN/AN/AN/AN/AN/A100 to 299N/AMicrosoft 365,AzureYesN/AN/ACSP$50K-$100KN/AN/AYesN/AN/A
182+ columns, every month
Sample ranked list of this month's calls: account, priority, the conversation, why now, and who makes the call 8 calls this month, ranked
Microsoft's real column names.
I've looked at those reports before. Hard to decipher.
Head of Cloud Engineering, Microsoft systems integrator
This is vastly more helpful and actionable than the spreadsheet, especially giving it to a seller… this would be exactly what would allow me to work with… any of the client directors and say, this is making it really obvious what you need to do with this.
Vice President, Microsoft Solutions, managed services provider

How it runs

Three steps. Your team stays in charge of the customer.

1

Build the plays

We build your plays together, from the services you already sell. Each is written three ways: a strategy for your leadership, a quick start for your team, and a leave-behind for Microsoft's small business team.

Once, with your team
2

Find where they win

In your customers, Microsoft's data ranks who is ready this month. In new logos, your proof shows Microsoft's field where you win.

Every month
3

Review and sharpen

Your team runs the plays. Every month we review together what moved and what changed in your customer list, and sharpen the plays.

Every month

Straight answers

Before you book.

Do you need access to our systems?

No. You pull the reports from Partner Center yourself, or schedule them to arrive by email, and share them under a one-page data agreement signed before anything moves.

Does this only work with our existing customers?

No. Your customers are where a play proves itself fastest. Once it works, we help you take that proof to Microsoft's field to open new logos. Both run every month.

What does it cost?

A monthly fee on a twelve-month agreement, set on the first call once we understand your firm. There is no onboarding fee. Every term, including how an early exit works, is written in the agreement before you sign.

Who does the work, and how much of our time does it take?

Your team runs the plays and owns every customer relationship. We build the plays with you in a few working sessions over the first two months, turn each month's data into your pages, and review what moved with you in two sessions a month, up to an hour each.

Partner Center already recommends which customers to call. Why do we need this?

It does, and that is a real step forward. A recommendation is not a sales play. Each page adds the ask, the reason it matters now, the words to open the conversation, and how to bring Microsoft in, built around the services you sell. And Partner Center only covers customers you already have. It can't open a new logo. Your proof can.

Are we big enough for this?

It works whether you have a dozen customers or a thousand. On the call we look at what you sell and who you sell to, and tell you honestly whether a play will work for your firm.

What about customers Microsoft does not know we serve?

They are missing from the data, so there is no insight on them and no funding tied to them. We show you which customers should be in your reports and are not, and how to put them back.

"What convinced me was that RYZE is focused on the execution, the structure, and the signal alignment, not just the education."
Matt Tinney, Chief Executive Officer, Windows Management Experts

We sat where you sit: strong delivery, and new business that came and went. A repeatable way to sell fixed it. About RYZE

See where your first play would work.

Thirty minutes. Nothing to prepare. We look at what you sell, the customers you already win, and where your work could open new logos, and tell you honestly whether a play will work for your firm.

Pick a time