RYZE at Microsoft Ignite 2026

Leave Ignite knowing where your Microsoft business grows next.

Four conversations and time one on one with Rob Fegan, built for the leader who owns the Microsoft number.

San Francisco · November 17 to 20
See the itinerary Meet Rob at Ignite

On stage, Thursday, November 19

Three sessions. Pick the one that sounds like your week.

Lightning talk · 15 minutes

Same Migration, Two Payouts: How Your Routing Decides a Deal's Worth

12:55 PM

Lightning Talk 2

Two partners can move the same workloads to Azure and earn very different amounts. The difference is how the opportunity was routed before any work started. For partners whose Microsoft business is mostly migrations.

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Table talk

When the Agent Does the Hours: Repricing a Services Business

2:25 PM

Esplanade Ballroom, Table 1

Agents cut the hours a project needs. A discussion for leaders working out what their firm sells, and how to price it, when delivery hours fall.

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Table talk

You Just Inherited the Microsoft Number

3:30 PM

Esplanade Ballroom, Table 13

You were handed a number and a target, and nobody handed you the system behind it. The group works through what to establish in your first ninety days.

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In person only. Table talk seating is first come, first served and they are not recorded, so arrive early and bring one real deal or account you are stuck on.

Join Rob in the Hub · One more session

Why your co-sell listing produces no pipeline, and what to build instead

Most partners publish a co-sell listing and wait for Microsoft's field to call. This is an open, hosted conversation for partners who are co-sell ready on paper and still quiet in practice: why a listing alone brings no deals, and what Microsoft's sellers look for before they bring a partner in.

Wednesday, November 18
4:00 to 4:45 PM

Partner Lounge, Pod F, the Hub, Moscone South

Open to every partner. No session code, just come by.

See the full itinerary

The itinerary

Where to find RYZE, day by day.

The Hub and the Esplanade Ballroom, Moscone South, San Francisco. All times Pacific.

Tue
17

Tuesday

1:00 to 4:00 PMOpen for one-on-one meetingsPartner Lounge welcome desk, the HubBook →
4:00 to 6:00 PMPartner Lounge receptionPartner Lounge, the Hub
Wed
18

Wednesday, on the show floor

10:15 to 11:45 AMOpen for one-on-one meetingsPartner Lounge welcome desk, the HubBook →
12:30 to 2:30 PMAsk Me Anything with RobMicrosoft AI Cloud Partner Program booth, Partner-led Associations and Networks station, the Hub
3:00 to 5:00 PMRob in the Partner LoungePartner Lounge, the Hub
4:00 to 4:45 PMHosted conversation: why your co-sell listing produces no pipeline, and what to build insteadPartner Lounge, Pod F, the Hub
Thu
19

Thursday, on stage

8:30 AM to 12:00 PMOpen for one-on-one meetingsPartner Lounge welcome desk, the HubBook →
12:55 to 1:10 PMLightning talk: Same Migration, Two PayoutsLightning Talk 2Add →
2:25 to 3:10 PMTable talk: When the Agent Does the HoursEsplanade Ballroom, Table 1Add →
3:30 to 4:15 PMTable talk: You Just Inherited the Microsoft NumberEsplanade Ballroom, Table 13Add →

Meet one on one

Twenty-five minutes, in person, on your Microsoft number.

Come with the question you're working on for 2027: where your Microsoft business grows next, and what it would take for Microsoft's field to bring you in. Pick a time in one of the open windows and meet Rob at the Partner Lounge welcome desk in the Hub, Moscone South, beside the Microsoft AI Cloud Partner Program booth.

Tue 1:00 to 4:00 PM Wed 10:15 to 11:45 AM Thu 8:30 AM to 12:00 PM
Book 25 minutes at Ignite

Not going to San Francisco?

Get the partner recap on December 3.

A one-hour RYZE briefing on what Microsoft signaled at Ignite and where partners should place their bets for 2027. Thursday, December 3, 11:00 AM Pacific, online.

Register free

Or get the RYZE Report, five minutes on Microsoft every Saturday.