About RYZE

We were the partners Microsoft could not see.

Strong delivery. Happy customers. And still invisible in Partner Center, still not on the sellers' radar, still watching less capable firms get pulled into deals we should have won. We did not fix it with better relationships. We fixed it by building a system, and then we codified that system so other partners could install it too.

20 years

Partner-side in the Microsoft ecosystem, across sales, marketing and operations

2020

The year Rob sold the Microsoft systems integrator he founded in 2015

Hundreds

Of Microsoft partners coached and advised since, on growing and co-selling with Microsoft

Recent co-sell installations include Virteva, New Charter Technologies and LevelShift.

The pattern

Capability was never the problem.

We kept meeting partners with the same story. Real expertise, real results, and a flat Microsoft pipeline they could not explain. They read it as a visibility problem or a relationship problem, so they chased introductions and rebuilt decks. None of it compounded.

The real problem was the absence of a system. A repeatable co-selling motion the field could act on. Once we saw that clearly, the fix stopped being about who you know and started being about how you operate. That is the operating system we install.

Who we are

The people behind RYZE.

Rob Fegan
Chief Executive Officer

Rob Fegan

Rob has spent twenty years partner-side in the Microsoft ecosystem, across sales, marketing and operations. In 2015 he founded a Microsoft systems integrator and built it through to a successful exit in 2020. Since then he has coached and advised hundreds of partners on growing their Microsoft business and co-selling with the field.

He works at the intersection of Microsoft's field, its programs, and the partners trying to be seen by both.

Rob on LinkedIn

Sandie Knight
Chief Operating Officer

Sandie Knight

Sandie has spent a comparable stretch in the Microsoft ecosystem, and has seen it from both sides: as an MSP, and as an ERP and Dynamics 365 partner. That range is why she knows where the incentives and funding actually sit, and how partners claim what they have earned and did not know to ask for.

She turns the motion into an operating rhythm a business can actually keep.

Sandie on LinkedIn

In their words

What partners say after the install.

"If I were talking to another Microsoft partner who feels stuck, or who is unsure why their efforts are not translating into transactions with Microsoft, I would say RYZE gives you a perspective shift on what Microsoft sees as important.

What you see as important might not be what Microsoft's priorities are. RYZE helped us make that shift and bring it into our practice."

Matt Tinney Chief Executive Officer, Windows Management Experts

On the record with us

Microsoft leaders and the people who cover them join our briefings.

We run live briefings on what Microsoft is changing and what it means for partners. These are the people who have come on to explain it in their own words.

Watch the recorded briefings

Find out if the system is right for you.

Book a 30 minute diagnostic call. We will map where your Microsoft pipeline breaks down and tell you honestly whether we can help.

Book a diagnostic call