/* ========================================================================== /revenue-plays (draft 2, 2026-09-26). Scoped under body.rp. Story: the result first (one page per account), then where it comes from (before and after), then the two places it works, then how it runs. Motion is opt-in: everything is visible without JS, the inline script adds .js to , and prefers-reduced-motion switches every animation off. All screenshots are the engine's synthetic demo with Microsoft's sample company names. No partner or client data appears on this page. ========================================================================== */ .rp .sample-tag { display: inline-block; font-family: var(--head); font-size: .66rem; font-weight: 800; letter-spacing: .12em; text-transform: uppercase; color: var(--muted); background: var(--wash2); border-radius: 999px; padding: 4px 10px; } .rp .intro { max-width: 760px; margin-bottom: 36px; } .rp .intro .lede { color: var(--muted); } /* ---------- 1. Hero: the result ---------- */ .rp .rp-hero { padding: 72px 0 90px; overflow: hidden; } .rp .hero-copy { max-width: 780px; margin: 0 auto 54px; text-align: center; } .rp .hero-copy .lede { margin: 0 auto 26px; max-width: 62ch; } .rp .for-line { display: inline-block; margin: 0 0 16px; padding: 6px 14px; border-radius: 999px; background: var(--wash2); color: var(--navy); font-weight: 600; font-size: .9rem; } .rp .hero-sub-note { font-size: .86rem; color: var(--muted); margin: 10px 0 0; } .rp .card-annot { display: grid; grid-template-columns: 1.6fr 1fr; gap: 48px; align-items: center; } .rp .card-frame { position: relative; isolation: isolate; } .rp .card-frame::before, .rp .card-frame::after { content: ""; position: absolute; inset: 0; z-index: -1; border-radius: 12px; background: #fff; border: 1px solid var(--line); box-shadow: 0 10px 30px rgba(13,16,48,.10); } .rp .card-frame::before { transform: translate(22px, -20px) rotate(2.2deg); } .rp .card-frame::after { transform: translate(11px, -10px) rotate(1.1deg); } .rp .card-frame .shot { position: relative; border-radius: 12px; overflow: hidden; background: #fff; box-shadow: 0 2px 4px rgba(13,16,48,.08), 0 26px 64px rgba(13,16,48,.22); } .rp .card-frame .shot img { display: block; width: 100%; } .rp .card-frame .shot::after { content: ""; position: absolute; inset: 0; pointer-events: none; background: linear-gradient(105deg, transparent 35%, rgba(255,255,255,.55) 50%, transparent 65%); transform: translateX(-120%); } .rp .pin { position: absolute; z-index: 2; width: 30px; height: 30px; margin: -15px 0 0 -15px; border-radius: 50%; background: var(--crimson); color: #fff; display: grid; place-items: center; font: 800 .82rem var(--head); box-shadow: 0 0 0 4px rgba(113,9,48,.18); } .rp .legend-head { font-family: var(--head); font-weight: 800; font-size: .74rem; letter-spacing: .12em; text-transform: uppercase; color: var(--scarlet); margin: 0 0 16px; } .rp .legend { list-style: none; margin: 0; padding: 0; counter-reset: lg; display: grid; gap: 14px; } .rp .legend li { position: relative; padding-left: 44px; } .rp .legend li::before { counter-increment: lg; content: counter(lg); position: absolute; left: 0; top: 0; width: 30px; height: 30px; border-radius: 50%; background: var(--crimson); color: #fff; display: grid; place-items: center; font: 800 .82rem var(--head); } .rp .legend b { display: block; font-family: var(--head); color: var(--navy); } .rp .legend span { color: var(--muted); font-size: .94rem; line-height: 1.45; } .rp .legend-foot { margin: 18px 0 14px; padding-top: 14px; border-top: 1px solid var(--line); color: var(--navy); font-weight: 600; font-size: .94rem; } /* ---------- 2. Before and after ---------- */ .rp .xf-toggle { position: relative; display: inline-grid; grid-template-columns: 1fr 1fr; background: #fff; border: 1px solid var(--line); border-radius: 999px; padding: 4px; margin-bottom: 18px; box-shadow: var(--shadow); } .rp .xf-toggle button { position: relative; z-index: 1; border: 0; background: none; cursor: pointer; padding: 10px 20px; border-radius: 999px; font: 700 .9rem var(--head); color: var(--muted); transition: color .4s ease; white-space: nowrap; } .rp .xf-toggle button[aria-pressed="true"] { color: #fff; } .rp .xf-thumb { position: absolute; top: 4px; bottom: 4px; left: 4px; width: calc(50% - 4px); border-radius: 999px; background: var(--navy); transition: transform .6s cubic-bezier(.2,.7,.2,1), background .4s ease; } .rp .xform[data-state="after"] .xf-thumb { transform: translateX(100%); background: var(--crimson); } .rp .xf-toggle { display: none; } .js .rp .xf-toggle { display: inline-grid; } .rp .xf-stage { position: relative; display: grid; gap: 24px; } .js .rp .xf-stage { gap: 0; } .js .rp .xf-stage > div { grid-area: 1 / 1; } .rp .xf-before, .rp .xf-after { position: relative; min-width: 0; } .rp .xf-before { display: flex; } .rp .xf-before .sheet { flex: 1; min-width: 0; display: flex; flex-direction: column; min-height: 320px; } .rp .xf-after { display: grid; place-items: center; } .rp .xf-after img { display: block; width: 100%; border-radius: 12px; box-shadow: 0 2px 4px rgba(13,16,48,.08), 0 24px 60px rgba(13,16,48,.2); } .rp .xf-badge { position: absolute; right: 16px; bottom: 16px; z-index: 2; font: 800 .8rem var(--head); color: #fff; background: var(--navy); padding: 8px 14px; border-radius: 999px; box-shadow: 0 8px 20px rgba(13,16,48,.25); } .rp .xf-badge.gold { background: var(--gold); color: var(--navy); } .js .rp .xf-after { opacity: 0; pointer-events: none; } .js .rp .xform[data-state="after"] .xf-before { opacity: 0; pointer-events: none; } .js .rp .xform[data-state="after"] .xf-after { opacity: 1; pointer-events: auto; } .rp .sheet { border: 1px solid var(--line); border-radius: 12px; background: #fff; box-shadow: var(--shadow); overflow: hidden; } .rp .sheet-tabs { display: flex; gap: 2px; background: #eef0f6; padding: 8px 8px 0; overflow: hidden; } .rp .sheet-tabs span { font-size: .74rem; font-weight: 600; color: var(--muted); padding: 7px 12px; border-radius: 8px 8px 0 0; white-space: nowrap; } .rp .sheet-tabs span.on { background: #fff; color: var(--navy); } .rp .sheet-body { flex: 1; height: 330px; overflow: hidden; position: relative; } .js .rp .sheet-body { height: auto; } .rp .sheet-body::after { content: ""; position: absolute; inset: auto 0 0 0; height: 70px; background: linear-gradient(transparent, #fff); } .rp .sheet table { border-collapse: collapse; font: 11.5px/1.3 ui-monospace, Consolas, monospace; white-space: nowrap; } .rp .sheet th, .rp .sheet td { border: 1px solid #eef0f6; padding: 7px 10px; text-align: left; max-width: 220px; overflow: hidden; text-overflow: ellipsis; } .rp .sheet th { background: #f7f8fc; color: var(--navy); font-weight: 700; } .rp .sheet td { color: #5c6078; transition: background .5s ease, color .5s ease, box-shadow .5s ease; } .rp .xform[data-state="glow"] .sheet td.k { background: #fbe6d6; color: var(--navy); font-weight: 700; box-shadow: inset 0 0 0 2px var(--gold); } .rp .sheet-caption { display: flex; justify-content: space-between; align-items: center; gap: 12px; margin-top: 14px; font-size: .84rem; color: var(--muted); } .rp .quote-strip { margin: 48px auto 0; max-width: 760px; text-align: center; } .rp .xf-quotes { display: grid; gap: 0; } .js .rp .xf-quotes .quote-strip { grid-area: 1 / 1; align-self: start; } .js .rp .xf-quotes .q-after { opacity: 0; transform: translateY(10px); visibility: hidden; } .js .rp .xform[data-state="after"] .q-before { opacity: 0; transform: translateY(-10px); visibility: hidden; } .js .rp .xform[data-state="after"] .q-after { opacity: 1; transform: none; visibility: visible; } .rp .q-after blockquote::before { color: var(--crimson); } .rp .xf-quotes .quote-strip { transition: opacity .6s ease, transform .6s ease, visibility .6s; } .rp .quote-strip blockquote { margin: 0; font-family: var(--head); font-weight: 700; font-size: clamp(1.35rem, 2.6vw, 1.8rem); color: var(--navy); line-height: 1.3; } .rp .quote-strip blockquote::before { content: "\201C"; display: block; font-size: 3.6rem; line-height: .6; color: var(--gold); margin-bottom: 10px; } .rp .quote-strip figcaption { margin-top: 12px; color: var(--muted); font-size: .92rem; } /* ---------- Closing proof ---------- */ .rp .close-quote { margin: 0 auto 26px; max-width: 700px; } .rp .close-quote blockquote { margin: 0; font-family: var(--head); font-weight: 700; font-size: clamp(1.15rem, 2.2vw, 1.45rem); line-height: 1.35; color: #fff; } .rp .close-quote figcaption { margin-top: 12px; color: #c9cce0; font-size: .9rem; } .rp .who-line { max-width: 620px; margin: 0 auto 44px; padding-bottom: 40px; border-bottom: 1px solid rgba(255,255,255,.14); color: #c9cce0; font-size: .95rem; } .rp .who-line a { color: #fff; font-weight: 600; } /* ---------- 3. Two lanes ---------- */ .rp .lanes { display: grid; grid-template-columns: 1fr 90px 1fr; align-items: stretch; } .rp .lane { background: #fff; border: 1px solid var(--line); border-radius: 16px; padding: 28px 28px 30px; box-shadow: var(--shadow); display: flex; flex-direction: column; } .rp .lane h3 { margin: 12px 0 8px; } .rp .lane p { color: var(--muted); margin: 0 0 24px; } .rp .lane-tag { align-self: flex-start; font: 800 .7rem var(--head); letter-spacing: .12em; text-transform: uppercase; color: #fff; background: var(--navy); padding: 5px 12px; border-radius: 999px; } .rp .lane-tag.gold { background: var(--gold); color: var(--navy); } .rp .lane-link { display: grid; place-content: center; justify-items: center; gap: 8px; } .rp .lane-arrow { width: 52px; height: 52px; border-radius: 50%; background: var(--navy); color: #fff; display: grid; place-items: center; font-size: 1.35rem; } .rp .lane-link small { font: 800 .68rem var(--head); letter-spacing: .1em; text-transform: uppercase; color: var(--muted); } .rp .mini-stack { position: relative; flex: 1; min-height: 250px; } .rp .mini { position: absolute; left: 50%; top: 50%; width: 72%; height: 210px; margin: -100px 0 0 -36%; background: #fff; border: 1px solid var(--line); border-radius: 10px; padding: 16px 18px; box-shadow: 0 12px 30px rgba(13,16,48,.14); transform-origin: 50% 120%; } .rp .mini b { display: block; font-family: var(--head); color: var(--navy); font-size: .95rem; margin-bottom: 10px; padding-bottom: 8px; border-bottom: 3px solid var(--navy); } .rp .mini small { display: block; font: 800 .62rem var(--head); letter-spacing: .1em; text-transform: uppercase; color: var(--scarlet); margin: 8px 0 6px; } .rp .mini i { display: block; height: 7px; border-radius: 4px; background: #eceef5; margin-bottom: 7px; } .rp .mini i:nth-of-type(2n) { width: 78%; } .rp .mini.m1 { z-index: 3; } .rp .mini.m2 { z-index: 2; transform: rotate(-6deg) translateX(-34px); } .rp .mini.m3 { z-index: 1; transform: rotate(6deg) translateX(34px); } .rp .lookalike-wrap { position: relative; margin-top: auto; } .rp .lookalike { border: 1px solid var(--line); border-radius: 12px; overflow: hidden; background: #fff; } .rp .la-head { display: flex; justify-content: space-between; padding: 10px 14px; background: #f7f8fc; border-bottom: 1px solid var(--line); font: 700 .74rem var(--head); color: var(--navy); } .rp .la-row { display: flex; justify-content: space-between; align-items: center; gap: 10px; padding: 9px 14px; border-bottom: 1px solid #eef0f6; } .rp .la-row:last-child { border-bottom: 0; } .rp .la-row b { display: block; font-size: .88rem; color: var(--navy); } .rp .la-row small { color: var(--muted); font-size: .76rem; } .rp .play-chip { font: 700 .7rem var(--head); color: var(--navy); background: #fbe6d6; padding: 4px 10px; border-radius: 999px; white-space: nowrap; } .rp .dots { color: var(--gold); letter-spacing: 2px; font-size: .7rem; white-space: nowrap; } .rp .dots em { font-style: normal; color: #e2e4ee; } .rp .leave { position: relative; width: 52%; margin: 10px 6px 0 auto; background: #fff; border: 1px solid var(--line); border-radius: 10px; padding: 14px 14px 10px; box-shadow: 0 16px 36px rgba(13,16,48,.2); transform: rotate(3deg); } .rp .leave .bar { height: 5px; width: 40%; border-radius: 3px; background: var(--gold); margin-bottom: 10px; } .rp .leave b { display: block; font-family: var(--head); font-size: .84rem; color: var(--navy); margin-bottom: 6px; } .rp .leave small { display: block; font-size: .68rem; color: var(--muted); margin: 6px 0 4px; } .rp .leave i { display: block; height: 6px; border-radius: 3px; background: #eceef5; } .rp .lanes-foot { margin: 20px 0 0; } /* ---------- 4. How it runs ---------- */ .rp .steps { position: relative; grid-template-columns: repeat(3, 1fr); gap: 22px; padding-bottom: 64px; } .rp .step { padding: 0 24px 26px; overflow: hidden; } .rp .step-vis { height: 170px; margin: 0 -24px 22px; background: var(--wash); border-bottom: 1px solid var(--line); position: relative; overflow: hidden; } .rp .step .node { display: grid; place-items: center; width: 38px; height: 38px; border-radius: 50%; background: var(--navy); color: #fff; font: 800 .9rem var(--head); margin-top: -41px; position: relative; box-shadow: 0 0 0 5px #fff; } .rp .step .node.loop { background: var(--gold); color: var(--navy); } .rp .step h3 { margin: 14px 0 8px; } .rp .step .owner { display: inline-block; margin-top: 14px; font: 800 .68rem var(--head); letter-spacing: .1em; text-transform: uppercase; color: var(--scarlet); } .rp .fan .doc { position: absolute; left: 50%; top: 24px; width: 104px; height: 136px; margin-left: -52px; border-radius: 8px; background: #fff; border: 1px solid var(--line); box-shadow: 0 8px 22px rgba(13,16,48,.14); padding: 12px 11px; transform-origin: 50% 120%; } .rp .doc .bar { height: 5px; border-radius: 3px; background: var(--navy); width: 40%; margin-bottom: 9px; } .rp .doc h4 { font-size: .7rem; margin: 0 0 9px; } .rp .doc i { display: block; height: 5px; border-radius: 3px; background: #eceef5; margin-bottom: 6px; } .rp .doc i:nth-of-type(2n) { width: 75%; } .rp .doc.d1 { transform: rotate(-10deg) translateX(-78px); } .rp .doc.d2 { transform: rotate(0deg); z-index: 2; } .rp .doc.d3 { transform: rotate(10deg) translateX(78px); } .rp .doc.d3 .bar { background: var(--gold); } .rp .funnel { display: grid; align-content: center; gap: 9px; padding: 0 22px; } .rp .fbar { display: grid; grid-template-columns: 38px 1fr; align-items: center; gap: 10px; } .rp .fbar .n { font: 800 1.35rem var(--head); color: var(--navy); text-align: right; letter-spacing: 0; font-variant-numeric: tabular-nums; } .rp .fbar .fill { display: flex; align-items: center; height: 34px; padding: 0 12px; border-radius: 8px; font-size: .8rem; font-weight: 600; white-space: nowrap; transform-origin: left; } .rp .fbar:nth-child(1) .fill { width: 100%; background: #dfe2ee; color: var(--navy); } .rp .fbar:nth-child(2) .fill { width: 76%; background: #f3c9ab; color: var(--navy); } .rp .fbar:nth-child(3) .fill { width: 54%; background: var(--gold); color: var(--navy); } .rp .changes { display: grid; place-items: center; padding: 16px 20px; } .rp .chg-card { width: 100%; background: #fff; border-radius: 8px; box-shadow: 0 8px 22px rgba(13,16,48,.12); padding: 10px 14px 6px; } .rp .chg-head { font: 800 .74rem var(--head); color: var(--navy); padding-bottom: 7px; border-bottom: 2px solid var(--navy); } .rp .chg { display: flex; justify-content: space-between; align-items: center; gap: 8px; padding: 8px 0; border-bottom: 1px solid #eef0f6; font-size: .8rem; } .rp .chg:last-child { border-bottom: 0; } .rp .chg b { color: var(--navy); font-weight: 600; } .rp .chg span { font: 700 .66rem var(--head); letter-spacing: .04em; padding: 3px 8px; border-radius: 999px; white-space: nowrap; } .rp .chg .up { background: #e3f1e6; color: #22663a; } .rp .chg .new { background: #fbe6d6; color: #8a4312; } .rp .chg .off { background: #eceef5; color: var(--muted); } .rp .loopback { position: absolute; left: calc(33.333% + 30px); right: 30px; bottom: 8px; height: 40px; border: 2px dashed #c9cce0; border-top: 0; border-radius: 0 0 18px 18px; } .rp .loop-label { position: absolute; left: 50%; bottom: -12px; transform: translateX(-50%); background: var(--wash); padding: 0 12px; font: 800 .72rem var(--head); letter-spacing: .08em; text-transform: uppercase; color: var(--navy); white-space: nowrap; } .rp .loop-dot { position: absolute; bottom: -7px; right: 0; width: 12px; height: 12px; border-radius: 50%; background: var(--gold); opacity: 0; } /* ---------- Motion (opt-in) ---------- */ @media (prefers-reduced-motion: no-preference) { .js .rp .rise { opacity: 0; transform: translateY(22px); transition: opacity .7s ease, transform .7s cubic-bezier(.2,.7,.2,1); transition-delay: calc(var(--i, 0) * 120ms); } .js .rp .rise.in { opacity: 1; transform: none; } /* Hero: the stack floats, a light sweeps the page, callouts pop in. */ .rp .card-frame { animation: card-float 7s ease-in-out infinite; } @keyframes card-float { 50% { transform: translateY(-8px); } } .rp .card-frame .shot::after { animation: sweep 6s ease-in-out 1.5s infinite; } @keyframes sweep { 0%, 60% { transform: translateX(-120%); } 100% { transform: translateX(120%); } } .js .rp .pin { opacity: 0; transform: scale(.4); transition: opacity .4s ease, transform .5s cubic-bezier(.3,1.6,.5,1); transition-delay: calc(var(--i) * 280ms + .4s); } .js .rp .card-annot.in .pin { opacity: 1; transform: none; } .js .rp .legend li { opacity: 0; transform: translateX(10px); transition: opacity .5s ease, transform .5s ease; transition-delay: calc(var(--i) * 280ms + .4s); } .js .rp .card-annot.in .legend li { opacity: 1; transform: none; } .rp .pin::after { content: ""; position: absolute; inset: -6px; border-radius: 50%; border: 2px solid rgba(113,9,48,.35); animation: ring 2.4s ease-out infinite; } @keyframes ring { from { transform: scale(.8); opacity: 1; } to { transform: scale(1.6); opacity: 0; } } /* Before and after: the sheet pans, key cells light up, then it folds into the list. */ .rp .sheet table { animation: sheet-pan 32s ease-in-out infinite alternate; } @keyframes sheet-pan { to { transform: translateX(calc(-100% + 900px)); } } .js .rp .xf-before, .js .rp .xf-after { transition: opacity .8s ease, transform .9s cubic-bezier(.2,.7,.2,1), filter .8s ease; } .js .rp .xf-after { transform: translateY(24px) scale(.96); } .js .rp .xform[data-state="after"] .xf-before { transform: scale(.88); filter: blur(4px); } .js .rp .xform[data-state="after"] .xf-after { transform: none; } /* Lanes: pages fan out, the arrow pulses, the list fills row by row. */ .js .rp .mini { transition: transform 1s cubic-bezier(.2,.7,.2,1); } .js .rp .lanes:not(.in) .mini { transform: none; } .rp .lane-arrow { animation: pulse 2.4s ease-in-out infinite; } @keyframes pulse { 50% { box-shadow: 0 0 0 12px rgba(13,16,48,.08); } } .js .rp .la-row { opacity: 0; transform: translateX(-12px); transition: opacity .5s ease, transform .5s ease; transition-delay: calc(var(--i) * 180ms + .5s); } .js .rp .lanes.in .la-row { opacity: 1; transform: none; } .js .rp .leave { opacity: 0; transform: translateY(30px) rotate(3deg); transition: opacity .7s ease 1.5s, transform .8s cubic-bezier(.2,.7,.2,1) 1.5s; } .js .rp .lanes.in .leave { opacity: 1; transform: rotate(3deg); } /* Steps: documents fan, bars grow, the loop dot travels back. */ .js .rp .doc { transition: transform 1s cubic-bezier(.2,.7,.2,1) .3s; } .js .rp .fan:not(.in) .doc { transform: none; } .js .rp .fbar .fill { transform: scaleX(0); transition: transform 1.2s cubic-bezier(.2,.7,.2,1); } .js .rp .fbar:nth-child(2) .fill { transition-delay: .3s; } .js .rp .fbar:nth-child(3) .fill { transition-delay: .6s; } .js .rp .funnel.in .fill { transform: none; } .js .rp .chg { opacity: 0; transform: translateY(8px); transition: opacity .5s ease, transform .5s ease; transition-delay: calc(var(--i) * 220ms + .3s); } .js .rp .changes.in .chg { opacity: 1; transform: none; } .rp .loop-dot { animation: loop 4.5s ease-in-out infinite; } @keyframes loop { 0% { right: 0; opacity: 0; } 10% { opacity: 1; } 90% { opacity: 1; } 100% { right: calc(100% - 12px); opacity: 0; } } } @media (max-width: 960px) { .rp .card-annot { grid-template-columns: 1fr; gap: 40px; } .rp .lanes { grid-template-columns: 1fr; gap: 0; } .rp .lane-link { padding: 14px 0; } .rp .lane-arrow { transform: rotate(90deg); } .rp .steps { grid-template-columns: 1fr; padding-bottom: 0; } .rp .step-vis.changes { height: auto; min-height: 170px; padding-bottom: 30px; } .rp .loopback { display: none; } .rp .xf-before .sheet { min-height: 280px; } } @media (max-width: 560px) { .rp .rp-hero { padding: 48px 0 64px; } .rp .hero-copy { margin-bottom: 40px; } .rp .card-frame::before { transform: translate(10px, -10px) rotate(2deg); } .rp .card-frame::after { transform: translate(5px, -5px) rotate(1deg); } .rp .pin { width: 20px; height: 20px; margin: -10px 0 0 -10px; font-size: .62rem; box-shadow: 0 0 0 2px rgba(113,9,48,.18); } .rp .xf-toggle { display: none; } .js .rp .xf-toggle { display: grid; width: 100%; } .rp .xf-toggle button { padding: 9px 8px; font-size: .78rem; } .rp .xf-badge { right: 10px; bottom: 10px; font-size: .7rem; padding: 6px 10px; } .rp .sheet-caption { flex-direction: column; align-items: flex-start; } .rp .lane { padding: 22px 20px 24px; } .rp .lookalike { width: 100%; } .rp .lookalike-wrap { padding-bottom: 0; } .rp .leave { width: 72%; } .rp .mini { width: 80%; margin-left: -40%; } .rp .mini.m2 { transform: rotate(-5deg) translateX(-16px); } .rp .mini.m3 { transform: rotate(5deg) translateX(16px); } }